Privacy policy

PRIVACY POLICY

Last Updated: January 13, 2026

Playada Software Limited (the “Company”, “we”, “us”) operates the website http://playadasoftware.com/ (the “Website”) and provides access to the Playada application (the “Application”).

We respect your privacy and are committed to protecting your personal data. This Privacy Policy describes how we collect, use, store, and safeguard personal information when you interact with the Website or the Application, including when you request demo access or communicate with our representatives.

1. Introduction

PLAYADA SOFTWARE LIMITED ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.resefl.com (the "Website").

This Privacy Policy applies only to information collected through this Website and does not apply to the ReSelf mobile application, which has its own separate privacy policy. If you use the ReSelf app, you should review the app's privacy policy for information about how your data is handled within the application.

Important: Please read this Privacy Policy carefully. By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to our collection, use, and disclosure of your personal data as described herein.

2. Information We Collect

2.1 Personal Data You Provide Directly

We collect personal data that you voluntarily provide to us when you:

Activity	Data Collected	Purpose
Join the waitlist	Email address, name (if provided)	To notify you about product launch, send updates, and provide promotional offers
Redeem discount codes	Email address, promo code	To validate and apply promotional offers
Complete surveys	Email address, survey responses (may include demographic information, preferences, goals, challenges)	To personalize your experience, tailor product development, and provide survey-based promotional benefits
Contact us	Email address, name, message content	To respond to your inquiries and provide customer support

2.2 Automatically Collected Information

When you visit our Website, we automatically collect certain information about your device and browsing activity:

Technical Data:

IP address and general location (city/country level)
Browser type and version
Device type, operating system, and screen resolution
Time zone setting and location
Browser plug-in types and versions

Usage Data:

Pages visited and content viewed
Time spent on pages
Links clicked and buttons pressed
Date and time of visits
Referral source (how you arrived at our Website)
Exit pages
Scrolling behavior and mouse movements (via heatmap tools)

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities. For detailed information about our use of cookies, please see our Cookie Policy.

Types of cookies we use:

Essential Cookies: Necessary for the Website to function properly
Analytics Cookies: Help us understand how visitors interact with our Website
Marketing Cookies: Track visitors across websites to display relevant advertisements
Preference Cookies: Remember your settings and preferences

2.4 Third-Party Data

We may receive information about you from third-party sources, including:

Social media platforms (if you interact with our social media content)
Analytics providers (Google Analytics, Hotjar, etc.)
Advertising networks
Public databases

2.5 Data We Do NOT Collect

Through this Website, we do not collect:

Payment information (credit card details, bank account information)
Government-issued identification numbers
Biometric data
Health or medical information (except as voluntarily provided in surveys)
Precise geolocation data

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), UK, or Switzerland, we process your personal data based on the following legal grounds:

Legal Basis	Processing Activities
Consent	Sending marketing emails and promotional communications Processing survey responses Using non-essential cookies and tracking technologies
Legal Obligation	Complying with applicable laws and regulations Responding to legal processes and requests from authorities
Performance of a Contract	Providing access to the Website Processing waitlist registrations Delivering promised promotional benefits
Legitimate Interests	Analyzing Website usage and performance Preventing fraud and ensuring Website security Improving our products and services Conducting market research

You have the right to withdraw your consent at any time when we rely on consent as the legal basis for processing.

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 To Provide and Improve Our Services

Operate and maintain the Website
Process your waitlist registration and manage the waitlist queue
Send you updates about the ReSelf application launch and availability
Provide customer support and respond to your inquiries
Personalize your experience on the Website

4.2 For Marketing and Promotional Purposes

Send promotional emails about our products, features, and special offers
Deliver discount codes and promotional benefits
Conduct surveys and gather feedback
Display targeted advertisements on third-party websites
Measure the effectiveness of our marketing campaigns

4.3 For Analytics and Product Development

Analyse how visitors use the Website
Understand user preferences, behaviours, and trends
Develop and improve our products and services
Tailor the ReSelf application features based on survey feedback
Test new features and functionality

4.4 For Security and Fraud Prevention

Detect and prevent fraudulent activities and abuse
Monitor and analyse security threats
Enforce our Terms and Conditions
Protect our rights, property, and safety

4.5 For Legal and Compliance Purposes

Comply with applicable laws, regulations, and legal processes
Respond to lawful requests from public authorities
Establish, exercise, or defend legal claims
Maintain records for regulatory and tax purposes

5. How We Share Your Information

We do not sell your personal data to third parties. However, we may share your information in the following circumstances:

5.1 Service Providers and Business Partners

We may share your data with third-party service providers who perform services on our behalf:

Email Service Providers: To send emails and manage our mailing list (e.g., Mailchimp, SendGrid)
Analytics Providers: To analyse Website traffic and user behaviour (e.g., Google Analytics, Hotjar)
Advertising Networks: To display targeted advertisements (e.g., Google Ads, Facebook Ads)
Website Hosting and Infrastructure: To host and maintain the Website (e.g., Wix, AWS)
Customer Support Tools: To provide customer service

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Business Transfers

If we are involved in a merger, acquisition, asset sale, or bankruptcy, your personal data may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Website of any change in ownership or control of your personal information.

5.3 Legal Requirements and Safety

We may disclose your information if required to do so by law or in response to:

Subpoenas, court orders, or other legal processes
Requests from law enforcement or government authorities
Situations involving potential threats to public safety or security
Protection of our rights, property, or safety, or that of our users or others

5.4 Aggregated or Anonymized Data

We may share aggregated or anonymized data that does not directly identify you with third parties for research, marketing, analytics, and other purposes. For example, we may share statistics about Website usage trends or survey results in aggregate form.

5.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

6. International Data Transfers

PLAYADA SOFTWARE LIMITED is based in Cyprus. Your personal data may be transferred to, stored, and processed in countries outside your country of residence, including countries that may not have the same data protection laws as your country.

6.1 EEA Data Transfers

If you are located in the European Economic Area (EEA), we ensure that transfers of personal data to countries outside the EEA are protected by appropriate safeguards, including:

European Commission-approved Standard Contractual Clauses
EU-US Data Privacy Framework certification (where applicable)
Adequacy decisions issued by the European Commission
Binding Corporate Rules

6.2 Third-Party Service Providers

Many of our service providers are located in the United States and other countries. We ensure that these providers implement appropriate technical and organizational measures to protect your data.

You may request more information about the safeguards we have in place for international data transfers by contacting us at info@playadasoftware.com.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations.

Data Type	Retention Period	Reason
Waitlist email addresses	Until product launch + 12 months, or until you unsubscribe	To notify you of launch and send post-launch communications
Website analytics data	26 months (Google Analytics default)	To analyse trends and improve Website performance
Legal and compliance records	As required by applicable law (typically 5-7 years)	To comply with legal obligations
Cookie data	Varies by cookie type (see Cookie Policy)	As specified in our Cookie Policy
Marketing email engagement data	Until you unsubscribe + 6 months	To measure campaign effectiveness and maintain unsubscribe records
Survey responses	3 years from collection	For product development, research, and analytics purposes
Customer support communications	3 years from last contact	To maintain support history and quality assurance

After the retention period expires, we will securely delete or anonymize your personal data. In some cases, we may retain anonymized or aggregated data indefinitely for research and analytics purposes.

You may request deletion of your personal data at any time by contacting us, subject to our legal obligations to retain certain information.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data:

8.1 Rights Under GDPR (EEA/UK Residents)

Right of Access: You have the right to request a copy of the personal data we hold about you.

Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.

Right to Erasure ("Right to be Forgotten"): You have the right to request deletion of your personal data in certain circumstances, such as:

The data is no longer necessary for the purposes for which it was collected
You withdraw consent and there is no other legal basis for processing
You object to processing and there are no overriding legitimate grounds
The data has been unlawfully processed

Right to Restriction of Processing: You have the right to request that we limit the processing of your personal data in certain situations.

Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

Right to Object: You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent: Where we rely on consent as the legal basis for processing, you have the right to withdraw your consent at any time.

Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.

8.2 Rights Under CCPA/CPRA (California Residents)

If you are a California resident, you have the following rights:

Right to Know: Request disclosure of the categories and specific pieces of personal information we collected
Right to Delete: Request deletion of your personal information
Right to Correct: Request correction of inaccurate personal information
Right to Opt-Out: Opt-out of the sale or sharing of your personal information (Note: we do not sell personal information)
Right to Limit Use of Sensitive Personal Information: Limit our use of sensitive personal information
Right to Non-Discrimination: Exercise your rights without facing discriminatory treatment

8.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: privacy@playadasoftware.com
Subject Line: "Privacy Rights Request"
Include: Your full name, email address, and specific request

We will respond to your request within:

GDPR requests: 30 days (may be extended by 2 months for complex requests)
CCPA requests: 45 days (may be extended by an additional 45 days)

We may need to verify your identity before processing your request. We will not charge a fee to process your request unless it is excessive, repetitive, or manifestly unfounded.

8.4 Marketing Preferences

You can opt-out of marketing communications at any time by:

Clicking the "unsubscribe" link in any marketing email
Emailing us at info@playadasoftware.com with "Unsubscribe" in the subject line
Adjusting your cookie preferences through our cookie consent tool

Note: Even if you opt-out of marketing communications, we may still send you transactional or administrative emails (e.g., responses to your inquiries).

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

9.1 Security Measures

Our security measures include:

Encryption: We use SSL/TLS encryption for data transmission
Access Controls: Strict access controls limit who can access personal data
Secure Servers: Data is stored on secure servers with firewall protection
Regular Security Audits: We conduct regular security assessments and updates
Employee Training: Staff are trained on data protection and security best practices
Third-Party Security: We require service providers to implement appropriate security measures

9.2 Your Responsibility

While we implement strong security measures, no system is completely secure. You are responsible for:

Maintaining the confidentiality of your account credentials (if applicable)
Using secure internet connections when accessing our Website
Promptly notifying us if you suspect unauthorized access to your data

9.3 Data Breach Notification

In the event of a data breach that affects your personal data, we will:

Notify you via email within 72 hours (as required by GDPR)
Provide information about the nature of the breach and the data affected
Describe the measures we are taking to address the breach
Notify relevant supervisory authorities as required by law

10. Children's Privacy

Our Website is not directed to children under the age of 18, and we do not knowingly collect personal information from children under 18.

If you are under 18 years old, please do not provide any personal information through this Website. If we become aware that we have collected personal data from a child under 18 without parental consent, we will take steps to delete that information as soon as possible.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@playadasoftware.com so we can delete the information.

11. Third-Party Websites and Services

Our Website may contain links to third-party websites, social media platforms, and services that are not owned or controlled by us. This Privacy Policy does not apply to those third-party sites.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

11.1 Social Media Integration

Our Website may include social media features (e.g., Facebook, Instagram, Twitter buttons). These features may collect your IP address, track which page you are visiting, and set cookies. Your interactions with these features are governed by the privacy policies of the companies providing them.

11.2 Third-Party Analytics

We use third-party analytics services such as Google Analytics. These services use cookies and similar technologies to collect information about Website usage. You can learn more about how Google uses data at: https://policies.google.com/technologies/partner-sites

To opt-out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. The "Last Updated" date at the top of this policy indicates when it was most recently revised.

12.1 Notification of Material Changes

If we make material changes to this Privacy Policy that significantly affect your rights, we will notify you by:

Posting a prominent notice on our Website
Sending an email notification to waitlist subscribers
Requiring re-acceptance of the updated policy (where legally required)

12.2 Your Continued Use

By continuing to use the Website after changes become effective, you agree to be bound by the revised Privacy Policy. If you do not agree with the changes, you should stop using the Website and may request deletion of your data.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Do Not Track Signals

Some web browsers incorporate a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked.

Currently, there is no industry consensus on how to respond to DNT signals. As such, our Website does not currently respond to DNT signals. We will continue to monitor developments regarding DNT browser technology and may implement appropriate responses in the future.

You can manage your cookie preferences through our cookie consent tool and browser settings.

14. Contact Us and Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

PLAYADA SOFTWARE LIMITED

Data Protection Officer / Privacy Team

Agias Zonis & Thessalonikis street, Nicolaou Pentadromos Center,

10th Floor, Flat/Office 1001, Block B, 3026, Limassol, Cyprus

Email: info@playadasoftware.com

Subject Line: "Privacy Inquiry" or "Data Protection Request"

Response Time: We aim to respond to all privacy inquiries within 5 business days, though complex requests may take longer.

14.1 Supervisory Authority

If you are located in the EEA or UK and have concerns about our data practices, you have the right to lodge a complaint with your local data protection authority:

Cyprus (our primary supervisory authority):
Office of the Commissioner for Personal Data Protection
Website: http://www.dataprotection.gov.cy
Email: commissioner@dataprotection.gov.cy

You may also contact your local supervisory authority in your country of residence.

15. Additional Information for Specific Jurisdictions

15.1 California Residents (CCPA/CPRA)

Categories of Personal Information Collected:

Identifiers (email address, name, IP address)
Internet or network activity (browsing behaviour, interactions with Website)
Inferences (preferences, characteristics, behaviours derived from survey data)

Business Purposes for Collection:

Providing and improving our services
Marketing and advertising
Analytics and research
Security and fraud prevention

Categories of Third Parties with Whom We Share Personal Information:

Service providers (email, analytics, hosting)
Advertising partners
Business partners

Sale of Personal Information: We do not sell personal information as defined under the CCPA.

Authorized Agent: You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization.

15.2 Nevada Residents

Nevada residents have the right to opt-out of the sale of their personal information. We do not sell personal information as defined under Nevada law. If you are a Nevada resident and have questions, please contact us at privacy@playadasoftware.com.

15.3 Brazilian Residents (LGPD)

If you are located in Brazil, you have rights under the Lei Geral de Proteção de Dados (LGPD) including rights to access, correction, deletion, and portability of your data. Contact us to exercise these rights.

16. Glossary of Terms

Personal Data / Personal Information: Any information relating to an identified or identifiable individual.

Processing: Any operation performed on personal data, including collection, storage, use, disclosure, and deletion.

Data Controller: The entity that determines the purposes and means of processing personal data (PLAYADA SOFTWARE LIMITED).

Data Processor: An entity that processes personal data on behalf of the data controller (our service providers).

Cookies: Small text files placed on your device to collect information about your browsing activity.

Aggregated Data: Data combined from multiple sources that does not identify individuals.

Anonymized Data: Data that has been processed to remove all identifying information.

17. Acknowledgment

BY USING THIS WEBSITE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO OUR COLLECTION, USE, AND DISCLOSURE OF YOUR PERSONAL DATA AS DESCRIBED HEREIN.